Good Design Is Good Business

It’s hard to tell someone their baby is ugly, but sometimes the reality of ugly design is precisely what is compromising your business.

“Profound change is all around us — politically, economically, technologically, and socially.  It’s the kind of change that can be overwhelming.  At the same time, we are experiencing a renaissance of progress. Innovation continues to expand in every sector, impacting the way we work, relate and live in ways we never imagined.

So what is our role for our designers amongst all this change? It’s simple – We need to continue to reinvent ourselves, stay relevant, serve an increasingly diverse community and have a voice in the issues that matter for our clients.

The biggest challenge in a branding process is to develop a persona, a culture, attributes that wholly and very specifically describe who the enterprise is and key messages that best project to the world who you are and what you do. So what happens then? What happens after you’ve crafted those tactical items?

You begin developing creative executions of communications materials that will best represent your products and services. But here’s where the creative matters! The ability to grab attention, generate awareness, nudge a consumers interest, motivate a desire to do something and then convert them with a specific “action” are the basic tenants of marketing. How well your creative enables you to do that is what makes the difference between profit and loss. Call us now. We’ll share how we help our clients design successful sales and marketing pieces.