It's true what they say. You have to spend money to make money. But spending money frivolously isn't a luxury most small and mid-sized companies have. Instead, these companies need to be smart when it comes to budgeting their funds. Frequently that results in skimping...
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Every sales person and business owner would love it if the tactical part of selling was as easy as making a call, sending an email and closing the deal. There are proven ways you can use print and digital to close sales even quicker. Here’s...
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When it comes to implementing an effective, vibrant and professional marketing strategy that grabs the attention and initiates a call to action, printed material is an integral component. With the explosion of digital platforms such as social media, website advertising, and search engine marketing, graphic...
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What really caught our attention in a recent article was how Coke used print to help create a successful campaign. The article showed the huge role print played - billboards and banners were used to help promote the campaign. But it was a...
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Print usually equals mass-produced pieces of the same design in most marketing plans. But one of the top marketing gurus of today, Gary Vaynerchuk, will tell you you’re missing out on the big picture and the benefits of relationship buildings. ...
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