How Signage & Floor Wraps Will Enhance Your Event

While no two events are exactly the same, that doesn’t mean no one has cracked the code when it comes to planning the perfect one. Events come in all different shapes and sizes. From weddings to trade shows, there’s a special way to celebrate any occasion. There are staple components that every event needs to be a success and then there are things that can help you take the celebration to the next level. We’re talking about custom signage and floor wraps! Let’s walk you through how signage and floor wraps will enhance your special event. Signs At Your Event Signage most likely won’t be the central focus of your event. But sometimes, it’s easily forgotten. Without clear and concise signage directing your guests and attendees to help them find what they’re looking for, the occasion can quickly descend into chaos. Suddenly, guests will take note of the lack of signage. With proper signage, you can create positive event experiences for your guests to remember. As soon as you secure a venue, take a look at the floor plan and determine what kind of signs your event needs. For things like trade shows and festivals, attendees will need to know where to pick up their tickets, where the restrooms are or where they can find food and drinks. At a wedding, your guests should be directed where to sit, informed of the event’s hashtag, or told where to sign the guest book or pick up their party favors. The purpose of your signs should be to direct and inform your guests to alleviate any confusion. Once you’ve determined the necessary messages, it’s time to get creative. How you present the information is just as important as the information itself. With the right design, you can elevate the experience. If you’re hosting a corporate event or conference, it’s important to remember that each sign is a touchpoint and acts as an opportunity to impress your attendees. The more engaging your signage is, the better. You’ll open up new possibilities with attendees and sponsors alike. The Appeal Of Floor Graphics Like appealing signage, floor graphics are another way to engage with your attendees and guests. Recently, the most popular types of floor graphics have been dance floor wraps. At weddings or corporate events, a dance floor wrap is an ideal way to transform the reception space from floor to ceiling. A stunning monogram placed in the center of the dance floor will up the luxury factor of your special day. Decorating the dance floor of your corporate or fundraising event with your logo will help keep your business and brand as the central focus as your attendees dance the night away. But floor graphics don’t just stop at the dance floor. Custom floor vinyl is a unique and interesting way to attract attention. At a trade show or convention, floor graphics can lead your attendees to different areas of interest. You can advertise special events or booths with graphics on the floor. Placing messages in new and unexpected places will help those messages to be more memorable. Taking the time to design a custom floor graphic won’t go unnoticed by your guests or attendees. They’re a unique way to get your point across and create a more personalized experience. The creative possibilities are endless! Start Designing Your Signage & Floor Wraps Today If you’ve got a special event coming up, don’t forget to include signs and floor graphics! Our team of experts can help you design and create custom signage and floor wraps that will take your celebration or occasion to the next level. Contact SHOUT! today to start designing your event signage and custom floor wraps today.
Salvation Army – The City College of New York
Wedding event at Trump Hotel in Washington, DC. Special gold treatment is an upgraded material treatment but available to planners looking to do an enhanced presentation to an amazing event.
Floor Graphic – Wedding / Trump Hotel (Washington, DC)
Wedding event at Trump Hotel in Washington, DC. Special gold treatment is an upgraded material treatment but available to planners looking to do an enhanced presentation to an amazing event.
Floor Graphic – Wedding / American Museum of Natural History (New York)
SHOUT was approached to create a spectacular graphic presentation for a June Wedding within the Ocean Room of the American Museum of Natural History. With over 500+ attendees, the Bride and Groom desired having a focal point floor graphic covering the dance floor that would serve as the centerpiece of their big night.
What Coca-Cola’s “Share A Coke” Campaign Can Teach You About Print Impact
What really caught our attention in a recent article was how Coke used print to help create a successful campaign. The article showed the huge role print played – billboards and banners were used to help promote the campaign. But it was a very specific type of print advertisements, ones that used bold, high-quality and consistent graphics.
Turning the Ordinary in To Extra-Ordinary
You’ve seen them right? Or perhaps not! If you have, you were lucky enough to witness how an event was transformed into an extra-ordinary happening with a higher level of excitement, engagement and fun! And…all by including a highly creative, dynamic and unique dance floor graphic.
Most special events focus on everything but the obvious singular focal point of the room; the dance floor! Ordinarily the focus, time, money and attention are on spending extra money additional lighting, types of china, floral centerpieces, chair types, silverware, linens and so much more.
The Secret To Combining Print & Color Psychology to Boost Your Brand
Ever wonder how to boots your brand by evaluating color studies and psychology to drive greater printed sales collateral? Don’t underestimate the power of your brand colors – they should be a key part of any print piece. According to Social Media Today, “with 80% of visual information from logos coming from color alone, careful attention needs to be paid to the message that each choice is likely to convey to the viewer. “
How Businesses are Scaling one-to-one Relationships Using Print
Print usually equals mass-produced pieces of the same design in most marketing plans. But one of the top marketing gurus of today, Gary Vaynerchuk, will tell you you’re missing out on the big picture and the benefits of relationship buildings.
Build Your Brand and Your Promise to Your Customers!
Your brand = Your business’ most valuable commodity. The future of protecting that commodity means thinking through your print strategy. It should be ahead of the time…with print? We know what you’re thinking. To some, that could sound crazy. But not when it comes to your brand, whose future depends on staying ahead of the curve and keeping your brand promise. In a recent article Paul Miser, CEO and founder of an NYC digital consultancy, talks about how brands are having a hard time keeping up with their promise. So what can you do about it? “In order to be different, we have to think different,” Miser says in his article. “The main cause of this issue is the gap between what the brand promise is and what it needs to become. First and foremost, it needs to be evolved”. Print to the rescue Having a solid strategy in place on how to stay on top of those customer expectations is going to be key. Communicating that strategy and brand promise to your customers is the next step. How? Through print! Some things are a necessary print item, like business cards. It’s time to go beyond the ““because we have to” approach. Instead, think about how you can use the piece to achieve your overall goal – while keeping to your brand promise. And for everything else, brand “development” needs to become part of the planning process. No more printing just because “we need brochures” or because “the sales team requested new material” or “we should send out an invite”. Ask yourself: What’s the goal of this piece? What brand promise are we communicating to our customers and can we keep it with how we’re presenting ourselves? Make your printer a part of that conversation! An attentive and strategically oriented printer will be with you every step of the way to help set you up for success. The talk with your printer should go well beyond just colors to what your brand stands for and is trying to convey. Modern, tech-savvy versus stable, financial or law based companies have plenty of different options available to get those brands across. Start thinking beyond your “normal” print and instead apply some serious applications to your printed materials. Make sure your printer is working with you to make it happen. You’ll be on your way to making sure your brand stays ahead your competitors – and keeping up with customer expectations. Amanda Sexton is a contributing Editor at SHOUT, a 25 year old graphic and print solutions family-owned company located in Flemington, NJ that specializes in high-quality results for businesses, entertainment and events, and commercial services. Focused on providing products that support a broader goal for their customers, SHOUT’s team delivers projects with a personal touch throughout the entire process.