Don't be fooled by consumers' reliance on smartphones and the internet. Direct mail marketing campaigns can still make an impact on your bottom line. Companies have really doubled down when it comes to digital marketing, and rightfully so. We spend so much time plugged into our...
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Getting your logo out there and making it universally recognizable is essential to any company's brand and marketing strategy, but one of the easiest and most cost-effective ways of doing this often goes unheeded! This is the use of step and repeat banners. Have you...
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Modern businesses are required to incorporate cross-platform marketing strategies that combine various digital and printed branding collateral. The phenomenon of the digital age has accelerated companies' focus on digital marketing collateral such as websites, blogs, and social media as this interface allows them to interact...
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Commercial businesses have their work cut out for them in today’s cluttered advertising space. But thankfully powerful new print technology is creating waves by making it easier than ever to stand out from the crowd, build brand awareness and increase sales. Direct mail campaigns Direct mail...
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With a new year underway, it's time to start thinking about how you can maintain your company's brand quality. Keeping branding material up to date and consistent is one of the most important factors in ensuring your business keeps up with the competition. However, so...
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Building brand awareness and developing an instantly recognizable brand logo is an integral part of any company’s marketing strategy. It’s also a constantly evolving situation as competitor businesses are contending for the same customers as you in a world of changing marketing platforms. This is...
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