Ready for Sales & Marketing in 2018? Here’s a Printing Checklist!
Think it’s too early to be thinking 2018? Think again. The New Year sneaks up quickly. There are a few solid business reasons to prep now.
- Many companies wait to push through initiatives until well into the first quarter of the new year. You can beat the competition by preparing now and getting out your campaigns and launches within the first few weeks of the new year.
- Know you’ll be putting together specific events or trade shows? The holiday season is the perfect time to take advantage of sales and lock in low prices for items you know you’re going to put to use.
Trade shows. Will you need booth stands, banners, printed hand-outs, promotional items, business cards?Want to order it before next year? Discounts can be anywhere from 5-25% depending on the product.
Events. Lots of planning goes into every event! Keep ahead of the curve by figuring out now what items you’ll need for future events you’re either hosting or attending.
Save the dates, invitations, banners, giveaways. Conferences, networking events and sponsorships all require special types of print. Nail down your print needs, message and artwork now to make sure you get results later.
Marketing campaigns. Think about what’s coming down the pipeline. With the fourth quarter often being one of the slowest in terms of business planning, take advantage of the extra time and look through your past campaigns to see what worked and what didn’t.
Do you have banners or store signage and decals that could use updating? Use the time to refresh your design.
Is your company catalog up to date? Don’t start the new year off by giving outdated information. Freshen up your brochures, catalogs and price sheets to reflect your current products, services and offers.
Branded vehicles. The start of the new year is the perfect time to launch a “check out how we’re kicking off 2018” campaign or to unveil “a new year, a new fleet” design.
