Give Your Brand a New Lease of Life With These Simple Steps!
In this modern age where business is dynamic and competitive, having a logo that SHOUTs about your company is a fundamental component of your brand’s image. But what if your logo stands out for all the wrong reasons? Are you embarrassed every time you hand out your business card? Do you cringe when you log into the company’s homepage? Do people make fun of how your business looks more like the Fresh Prince than fresh off the press? A corny, dated and tired looking logo design will portray your business as exactly that, meaning you will get left behind by the competition, and will potentially have to deal with dwindling sales. So, if you think it’s time for a change, a fresh start, or simply a touch up to make it look more up-to-date, here are some key components you should consider when designing your all-new brand logo!
Keeping up with the times
As trends in design change over time, so too should your logo, while ensuring you always keep a theme that makes it recognizable yet contemporary. Sticking to what is “in” at the moment makes your logo seamlessly fit in with the modern era of advertising, enhancing your business’s look as a forward-thinking, professional brand. Hot pink and lime green were all the rage in the mid-90’s, but now they are certainly NOT! So, make sure you pick colors, shapes, and fonts that read as modern and enticing for potential clients. Having a versatile, modern logo will also ensure your company’s image looks sophisticated and stylish on branded material such as vehicle wraps, floor wraps, and wall graphics.
Your business has changed, but has your logo?
No matter what your line of business, all companies must adapt and morph with the changing market, whether it means increasing your online presence or expanding your business offerings into new territories. It’s important that your logo reflects your business’s new position in the market, as it may otherwise misrepresent what your company does, potentially making you miss out on future clients. When making a new logo, think about how you want people to envisage your company, and how you can depict an image of where your company wants to be in the future! Employing a proper graphic design and printing company will ensure high-quality graphic design business cards make your logo stand out from the rest.
Catching eyes
We have mentioned that your new logo should have all the hallmarks of a modern, sleek and stylish design, but it should also be eye-catching and especially memorable! This part of the design process is where the logo designers really earn their dollars. Having a logo that looks good, seamlessly fits in and is easy to recognize is easy, but making one that is instantly memorable at first sight and can be conjured up in the minds of potential clients is a whole other ball game! Of course, this part of the design process is very subjective and will differ from brand to brand depending on what your business does, but we would highly recommend getting professional designers or focus groups to ensure your new logo POPS out among the rest.
Once you have made your bed, you must lie in it!
Getting your logo right is paramount! If it gets a bad reception, looks garish against rival logos, or is simply not eye-catching enough, it is too late to change! You should not change your logo too often as it will confuse potential clients and could damage your company’s brand image. Therefore, it’s best to make sure you get it right the first time around! To do this, ensure you get other people’s opinion on the matter, or better yet, set up a focus group to give you real, live feedback regarding your design. This way you can rest assured that your logo will fit in perfectly!
How SHOUT! can help you…
At SHOUT! We are experts when it comes to digital marketing and graphic design. Once you have designed and created your dream logo, we will help you develop the perfect printable or digital merchandise for your business, using your new logo and making your new brand image really stand out. Our experienced, dedicated and expert team of designers can help you decide where on your branding material you would like your logo to sit, helping you to best reflect the values and vision of your business! No longer will you hesitate to hand over your business card, shudder at the homepage of your website or see your business’s image being the butt of jokes! Here at SHOUT! we’re on hand to take your creative idea and turn it into a solid reality. Our expertise when it comes to graphic design and printing, digital print design and web design is second to none, making us the number one choice for graphic design in Philadelphia. Сall us at (908) 284-1700, and let us show the world the difference that a new logo can make to your business!
